ABOUT US

History

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Irina Falberg first opened as a small pop-up gallery, simply hoping to give local Cleveland artists a place to show their work. What we did not expect was to encounter an extraordinary collection, something unlike anything else in the world. It was a remarkable gathering of naive art from many countries, curated by Dan Chill for 25 years. In a time when the world can feel fragmented and divided, we saw an opportunity to preserve and celebrate a collection that brings so many voices together under one roof.

To describe Naive art in a single sentence, we might say it is the human story made visible, an idealistic vision of reality expressed through vivid color, openhearted simplicity, and a gentle, almost enchanted attention to everyday life. When you enter the gallery, you step into the fairytales these artists imagined and so generously offered to the world.

Original Painting "Voyage to Mt.Huaytapallana" by Patricia Henry Cruzalegui 23.6"x35.4" - ThePopUp Art Gallery

Present

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Step further, and borders begin to dissolve. Our gallery now brings together original works from more than thirty countries, offering one of the most culturally diverse art experiences in the United States. At its heart lies the nation’s largest curated collection of Naive and museum-caliber folk art, the living archive of traditions, memories, and stories carried through time.

Future

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The Pop Up Art Gallery is shaped by the imagination, courage, and collaboration of the people who build it. The future of this space will evolve with what our team envisions and brings to life together.

Join as an art collector, team member, or volunteer and help make the world a better place through art. What began as a pop-up has grown into something far larger. A place where imagination, history, and humanity meet, and where every visitor is invited into the world artists dreamed into being.

Our mission is to empower artists by providing a trusted platform that preserves the authenticity of their work, amplifies their visibility, and creates sustainable income opportunities through curated exhibitions, verified digital certification, and global licensing of fine art.

Our vision is to build the world’s most trusted ecosystem for authenticated fine art — a platform where artists can earn a sustainable living through global visibility, legal protection, and new revenue streams created through digital licensing and curated exhibition.

We are guided by a commitment to artistic integrity, protecting the authenticity and intention behind every work we present. We empower artists as creators and professionals by offering fair opportunities, transparent systems, and pathways to sustainable income. As cultural stewards, we preserve and celebrate global artistic heritage, from Naive and folk traditions to Contemporary voices, ensuring diverse perspectives remain visible and valued. Through ethical innovation, we use technology responsibly, designing tools that build trust, safeguard rights, and expand long-term opportunity. We foster meaningful community through exhibitions, programs, and digital experiences that connect artists, audiences, collectors, and partners. Above all, we believe art transforms, enriching life, supporting emotional well-being, and bringing joy to the spaces it touches.

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Meet the Team

Irina Falberg

Irina Falberg

Founder & CEO
Irina Falberg founded the gallery with a clear mission: to uplift artists by giving them the platform, structure, and visibility they need to thrive. Drawing on her background in theatre, music and business, she brings a multidisciplinary approach to shaping a more sustainable future for the arts. Beyond the gallery, Irina leads nonprofit initiatives in social entrepreneurship and has developed a cross-cultural communication program designed to strengthen global collaboration among artists, scientists, and business leaders.
David Gurary

David Gurary

Director of Acquisitions
David Gurary is a passionate advocate for artists and serves as the Director of Acquisitions for The Pop Up Art Gallery. Working closely with CEO Irina Falberg, he plays a vital role in shaping the gallery’s collection with deep respect for the creators behind each work. Guided by a genuine belief in the power of artistic voices, David focuses on thoughtful sourcing, careful vetting, and securing museum-quality pieces from international and American Naive masters. His commitment ensures the gallery not only upholds its standards of aesthetic integrity but also honors and uplifts the artists who make it possible.
Lera Sheludkova

Lera Sheludkova

Creative Director
Lera Sheludkova, Creative Director of The Pop Up Art Gallery, brings the heart of an artist to every aspect of her work. A multi-talented creator herself, she is deeply committed to supporting fellow artists and safeguarding their interests. Working alongside Founder Irina Falberg, Lera contributes to curatorial vision, creative development, and organizational planning, ensuring each exhibition reflects the gallery’s joyful spirit, integrity, and dedication to artistic voices.